IMPORTANT FIBER FRESH - DO NOT FEED
18th Oct UPDATE
We have just received this email stating that you need to STOP Feeding & secure IMMEDIATELY.
2nd Nov update: Fiber Fresh Australia UPDATE!
‼️ Need details before: NOVEMBER 13th ‼️
Please read carefully and let us know if you have any questions. If we cant answer them, we'll ask the suppliers for you and get back to you.
We will need everyone who has the product (that they purchased from us) to send us photos of the product and the receipt so we can document it and send it to the suppliers (if you dont have the receipt, let us know, as we have the details on our loyalty system and can reprint the receipt).
Thanks for all being so patient and understanding! 💛🖤💛🖤
Friday 3rd Nov advice given to us:
Hey Everyone! We are very excited to announce that we will be bringing Benchmark Feeds to our range of quality, premium equine feeds!
We love to support companies who love to support real people and ponies. If you don't already know about Benchmark feeds heres a bit of information about them, straight from the horse's mouth (pun intended);
Our tag line makes a clear statement that by choosing a premium feed brand you are investing in your horse’s future. This can be as pure and simple as a desire to extend the life of your cherished oldie, optimising the diet of your in-foal mare or supporting your horse’s performance in your chosen discipline. Regardless of your individual goals feed for the future brings us together in the care of our much-loved equine partners.
We get it
Much has been said about the special characteristics of the equestrian community and the people that make it what it is. While diverse in interests and disciplines there is an overarching set of values and emotions that binds us all to the animal we love so much. Let’s face it once you form a relationship with a horse there is no turning back. Even if circumstances take you away from day to day contact the feelings and desire to be near our equine friends will never leave you.
Benchmark Feed’s values and culture is very personal and far removed from the corporate style ownership model now pervading the Australian horse feed industry.
We care personally about our products, our customers and of course the horses.
Our mission is to demonstrate this in every way and at every opportunity.
We are proud to introduce new and innovative feed concepts to Australia.
Here is an Example
Benchmark Perfect MashTM
If you have been to our store then you probably already know we are running out of room. To be able to bring in this range of feeds we have had to remove another one. We have chosen to remove Mitavite from our shelves, which was not an easy decision as we have stocked this product since it began but we have decided to put smaller, less 'corporate' feed businesses first and that is why we are bringing in Benchmark. If you are a Mitavite customer, don't worry, we are more than happy to keep enough in store fo you, just let us know!
Benchmark’s nutrition team had a mission to create a new and innovative complete mash feed that provides a balanced equine diet with high levels of essential nutrients but without relying on grains and grain bi-products.
By harnessing the benefits of super fibres from soy hulls, the team were able to create a truly remarkable new complete feed that meets energy requirements naturally through hind gut fermentation rather than through grain starch digestion. The result is a nutrient rich complete feed that contains less than 5% sugar and only 1% starch.
Highly palatable, Benchmark Perfect Mash™ is rich in natural antioxidants, amino acids, vitamins, minerals and electrolytes – and importantly, while it is a great conditioning feed, it is genuinely non-heating, making it a logical choice for many horse owners.